As the U.S. population becomes increasingly diverse, multicultural media segmentation becomes increasingly important. USIM has the tools to help you navigate this landscape and weave multicultural marketing into your overall plans.
USIM’s Multicultural team understands the impact of rapidly growing immigrant populations on brand communication challenges. Our program is grounded in the latest data and research, based not only on category or brand development, but also psychographic insights. Our approach addresses a range of variables, including country of origin, number of generations in the US, age, gender and family structure.
We help identify emerging markets. We track population shifts. We recognize the increased need for greater consumer retention of heritage. We find the right mix of programming content, cultural relevance, and multimedia platforms to structure a program that truly resonates with your target audience.
So you can transform the challenge of reaching diverse groups of consumers into growth opportunities for your brand and your business.